Welcome to The Uncommon
New Zealand has spent decades earning its place among the world’s great wine countries. We are not here to mess with the wine. We are here to rethink almost everything around it.
The Uncommon was created to make premium New Zealand wine more effortless to enjoy — across more moments, in more places, and without the expectation that every glass begins with opening a bottle.
So we put beautiful Marlborough wine into perfectly portioned 250ml cans.
A little unexpected. Entirely deliberate.
BORN IN MARLBOROUGH
Good things grow here.
Long sunshine hours, cool nights and a
maritime climate have made Marlborough one of the most recognised wine regions in the world.
It is home to our wines, our winemaking and the fruit that gives each of our characters their unmistakable New Zealand accent.
From bright, zesty Sauvignon Blanc and
luminous Rosé to silky Pinot Noir, we make wines that are fresh, expressive and ready to be enjoyed.
SERIOUS ABOUT THE WINE. LESS SO ABOUT THE RULES.
Our wines are made with the same care you would expect from any premium New Zealand wine — because a different format
should never mean a compromise on quality.
We work closely with our winemaker to create fresh, balanced wines that show off their Marlborough character beautifully.
The can protects the wine from light and oxygen and lets us serve it exactly as intended: fresh, generous and ready when you are.
Why cans?
Our cans are not only better for our style of wine, but also better for the planet.
We make young, perfectly bubbling, aromatic wines.
Air and light are the worst things for them.
Our cans keep our delicious wines fresher for longer.
So, if you want wine bursting with freshness, pick up a can.
Cans have a carbon footprint 1/4 of that of a traditional bottle.
The aluminium used is endlessly recyclable.
A glass bottle takes more energy to recycle than make new.
Cans recycle with a fraction of the energy making them.
And end up back on the shelf as a new can within 60 days.
Find yourself without a corkscrew? Not a problem.
Prefer not to take glass to the beach or out on the boat? We've got you covered.
Only want a little bit of bubbly? One is just 1/3 of a bottle.
Want to get out and about? They’re lighter than air.
We make young, perfectly bubbling, aromatic wines.
Air and light are the worst things for them.
Our cans keep our delicious wines fresher for longer.
So, if you want wine bursting with freshness, pick up a can.
Cans have a carbon footprint 1/4 of that of a traditional bottle.
The aluminium used is endlessly recyclable.
A glass bottle takes more energy to recycle than make new.
Cans recycle with a fraction of the energy making them.
And end up back on the shelf as a new can within 60 days.
Find yourself without a corkscrew? Not a problem.
Prefer not to take glass to the beach or out on the boat? We've got you covered.
Only want a little bit of bubbly? One is just 1/3 of a bottle.
Want to get out and about? They’re lighter than air.